The Criminal Justice System An Instrument Of Social Control

INTRODUCTION Criminal Justice in general terms refers to the agencies of government charged with enforcing law, adjudicating crime, and correcting criminal conduct in the society. The criminal justice system is essentially an instrument of social control used by the government. Society considers some behaviors so dangerous and destructive that it either tries to strictly control their occurrence or outlaws them outright. It is therefore, the job of the agencies of justice to prevent these behaviors by apprehending and punishing transgressors or deterring their future occurrence. Two central philosophies anchor the commonly accepted idea of criminal justice. The first is a ardent requirement for increased conviction rates and the second is the perception that the people in prisons deserve punishment rather than rehabilitation. These philosophies have especially grave consequences for the underprivileged and marginalized. The criminal justice system is based on laws that are arbitrary and operate to the disadvantage of the poor and come across as law for the poor rather than law of the poor. It applies on the weaker sections of the community, regardless constitutional guarantees to the contrary. There are scarcely any public to advocate for new laws to help the deprived and there are virtually none to compel the government along with the legislature to amend the laws to protect the weak and the poor. Even after so many years of independence, no sincere efforts have been madeShow MoreRelatedThe Doctrinal Design Has Been Used To Study The Jurisprudential1425 Words   |  6 Pagesis the status of child witnesses in the Criminal Justice system? 1.6 Chapterization Scheme:It should in sentence format CHAPTER NAME CONTENTS 1. Introduction Witness assumes additional significance in adversarial system of criminal justice where the onus of proving the case lies on the prosecution and the witness of prosecution becomes important in the pursuit of exploring the truth. 2. Criminal Justice System in India Our adversarial criminal justice system aims at reducing the level of criminalityRead MoreThe Mechanisms Of The Criminal Justice System902 Words   |  4 Pagesof the criminal justice system in America function as more than the instruments for determining guilt in a criminal court case. Through the creation and enforcement of laws, it is a reflection of our society’s morals and values. It is our form of social control. 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Karl Marx, who is portrayed as a revolutionary figure, proposes that the history of our existing society can be analyzed as a history of class struggles (Pavlich 92), and that discrepancy between classes is the cause of conflict. He argues that the ruling class promotes the dominant ideas. If ideas are shaped by the material world (Pavlich 90), and law is a system of rules that are legislated by a political body and govern social relations, then itRead MoreCrime Prevention Concepts and Theory, Such as Crime Prevention Through Environmental Design (Cpted) and Other Such Preventative Programs.1713 Words   |  7 Pagesviolation of the law by itself, or by instruments, mechanisms or persons. We can also define the action as characteristic unlawful and guilty. For the commission of the crime must exist: Will: The will, by the active subject of the offense. It is the intention itself. Activity: This is the do or act. It is the positive or human body movement designed to produce the act. 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Kevin Mitnick was once known as the worlds most wanted social engineering computer hacker. From the 1970s up to his arrest in 1995, Mitnick was able to elude them bypass corporate security safeguards. Mitnick was able to get into some of the well-guarded systems in the corporate world. SomeRead MoreGenetic Epidemiology of Antisocial Behavior Essay693 Words   |  3 Pagescauses anti-social behavior in individuals, and how can it be prevented are questions proposed in Ty A. Ridenour‘s Genetic Epidemiology of Antisocial Behavior. Ridenours contention is that biological factors and genes play a role in the development of anti-social criminal behavior in individuals. Familial aggregation which Ridenour explains is the tendency for criminal and antisocial behavior to run in families, is the focus of Ridenours debate that genetics and anti-social behavior areRead More Is The Criminal Justice System Racially Biased? Essay1743 Words   |  7 Pages Is the Criminal Justice System Racially Biased? Most criminologist use two sources of criminal justice data in the United States: the Uniform Crime Reports (UCR) and the National Crime Victimization Surveys (NCVS). The URC data is made from law enforcement agencies and include crime incidents reported to or obtained by the police. NCVS data is obtained from a very complex national survey of a sample of homes and provide information about crime incidents and victims for both reported and unreportedRead MoreEssay on Criminal Behavior579 Words   |  3 Pages Criminal law is essentially concerned with the regulation of behaviour. This may involve prohibitions on some kinds of behaviour such as stealing another person’s property or harming them deliberately. Some criminal laws may require a specific action, such as having insurance when driving a car, or complying with regulations. In some instances it is the combination of behaviour with a particular situation that defines a crime such as being drunk in a public place. In

Integrating Technology Into The Classroom Instruction

Technology Integration Integrating technology into the classroom instruction means more than just teaching basic computer skills in a computer class. Technology integration must happen throughout the curriculum to enhance the learning process. Throughout my Black History/Civil Rights lesson, I integrated technology by using PowerPoint presentations, pictures, maps, and allowing the students to use laptops for research and for extended learning. The technology that I used to enhance the lessons encouraged active engagement and participation individually as well as in groups. Technology was helpful with the group projects and the students enjoyed the opportunities. Learning through group projects with the use of technology allowed the students to be challenged while providing them with experience. Assessments After each lesson, the students were assessed on what they learned and their understanding of the lesson. The assessment also gave me an idea of if I needed to go back and review more on the lesson or if I could move on to the next lesson. This unit included the following assessments: Lesson 1: Students were assessed by completing page 2 of their workbooks, filling in the timeline with the correct event, 85% accuracy, after reading the timeline of MLK’s life on page 1 of their workbook. Lesson 2: The students were assessed by completing 5 6 in the WB. Directions were to fill in the blank with the correct word that makes the facts true about Rosa Parks. On page 6Show MoreRelatedIntegrating Instructional Technology Essay1046 Words   |  5 PagesIntegrating Instructional Technology Rationale The intention of the Comprehensive Classroom Technology Plan is to enhance the use of technology in the classroom to improve the education that students receive in their learning and communicating. The detail found within the Comprehensive Classroom Technology Plan will describe the ability of the teacher to use technology in an effective manner within the classroom while providing a safe, secure, and educational environment for students to learnRead MorePro And Cons Of Technology Essay1287 Words   |  6 PagesIntroduction For the 21-century learner, learning how to navigate technology is essential to success in life. In addition to reading, math, social studies, and science, technology is becoming an important part of curriculum. Integration of technology into already existing curriculum is necessary to maximum instructional time. In addition to preparing learners for technology use in future occupations, technology can enhance a student’s learning especially in reading. With the invention of manyRead More Integrating Technology in the Language Arts Classroom Essay719 Words   |  3 PagesIntegrating Technology in the Language Arts Classroom School leaders today are under extreme pressure to improve student achievement levels. Yet, in the face of tight budgets, threats to cut extra-curricular activities, and an extensive shortage of textbooks in the schools, exactly what are teachers supposed to do to ensure that â€Å"no child is really left behind.† Despite what looks like a dead end, there is hope. By integrating the usage of technology in the Language Arts classroom, studentsRead MoreEffective Instruction For English Learners1414 Words   |  6 PagesSummary one: Effective Instruction for English Learners Calderon, Slavin and Sanchez (2011) in their article â€Å"Effective Instruction for English Learners† consider the problem of students who are non English speakers and come to live in the USA for several reasons such as immigrants. The U.S government requires every school that has more than 5 percent non-English speakers to provide these with specialized programs. The authors go to explain useful instructions for teaching students English LanguageRead MoreThe Fair Street Ib World School Vision835 Words   |  4 Pagesvision of technology is to support our culture of thinking critically, acting compassionately, working meaningfully, choosing wisely, and living joyfully by providing access to technology that empower and educate students. Our vision is to inspire, nurture, challenge, and prepare our students to maximize technology to positively impact student achievement as we educate them to be successful in a 21st century global society. All members of the school communi ty will utilize technology to streamlineRead MoreDifferent Types Of Curriculum Affects You And Other Students877 Words   |  4 Pagesteachers have the major responsibility for instruction. For the most part the curriculum is set. 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In instruction teachers are giving the students the curriculumRead MoreImportance Of Technology In Education1417 Words   |  6 PagesTechnology in Education Topic: The integration of technology into the modern day education process In what way education has changed in favor of using technologies vs the past Reasons why schools might be changing towards the side of using technology more Formations : effects introducing adolescent to technology integrate tech and is it in their favor to do so Intelligent tutoring , Potential disadvantages to integrating partially or fully integrating into education( is it a bad idea PositiveRead MoreGoals, Objectives, And Activities. The Goal Of This Proposal1062 Words   |  5 Pagesthis proposal is to begin purposefully and meaningfully integrating technology into the curriculum at WFLS. In order to accomplish that, the school administration needs to adopt the previously mentioned technology vision. This will offer guidance to all technology integration in the classroom and school. Once a vision has been adopted, the technology team will form and begin providing professional development for teachers. The technology team will begin providing the professional development rightRead More Teachers Education Essay1648 Words   |  7 PagesTeachers Education Not only do the rapid growth of technology changed the way we live, from the way business is conducted to the way we communicate with each other, technology advancements are also affecting the way we teach and learn. According to the National Council for Accreditation of Teacher Education (NCATE), new skills needed in the workplace are catalysts that spur technology use in the classroom. It is clear that the business world demand schools to prepare educated workers who areRead MoreProviding More Technology Training For Teachers1457 Words   |  6 PagesThe need that prompted this project proposal is that of providing more technology training for teachers in order to address the ongoing desire for increased student achievement rates in our school and district. In the upcoming school year, our district will be rolling out a 1:1 initiative to provide devices for each student in our school (and all other schools in the county). The problem that comes along with this initiative is the la ck of knowledge and training that teachers have received to prepare

Safe Disposal of Wastewater †Disinfection Free Essays

2.1.4 Disinfection Disinfection is the primary mechanism for the inactivation or devastation of infective beings to forestall the spread of waterborne disease to downstream users and the environment. We will write a custom essay sample on Safe Disposal of Wastewater – Disinfection or any similar topic only for you Order Now ( Municipal Technology Branch U.S. EPA, 1999 ) Chlorination is the most common method of disinfection. Chlorine is effectual at killing most bacteriums, viruses and Protozoa that rise hazards to human wellness. The reactions of Cl in effluent are shown as below: Chlorine2+ H2O HOCl + H-Cl Chlorine Hypochlorous Gas Gas HOCl + OCl + H Hypochlorite Ion In chlorination intervention, Cl must be removed before treated H2O is released due to chlorine is itself toxic to marine life. Sodium bisulfite is added to the treated H2O to take any Cl residue. ( Patrick, n.d. ) Besides, ultraviolet light disinfection is a physical procedure that transportations electromagnetic radiation with a wavelength of about 4 to 400 nanometers from a quicksilver discharge lamp to an being ‘s familial stuff ( DNA and RNA ) . When UV radiation, generated by an electrical discharge through quicksilver vapour, penetrates the familial stuff of micro-organisms and idiots their ability to reproduce. ( Anon. , 1999 ) UV disinfect at wavelength of about 254nm is most efficient for disinfection intent. This procedure adds nil to the H2O but UV light, therefore, there is no residuary consequence that can be harmful to worlds or aquatic life. In add-on, UV is an effectual germicide for chlorine-resistant Protozoa like Cryptosporidium and Giardia. However, UV disinfection is non every bit cost-efficient as chlorination. Recently, ozone has begun to acquire attending as a effluent disinfection method. Ozone is an unstable gas comprising of three O atoms, the gas will readily degrade back to O, and during this passage a free O atom or free group is formed. Most wastewater intervention workss generate ozone by enforcing a high electromotive force jumping current ( 6 to 20 kVs ) across a dielectric discharge spread that contains an oxygen-bearing gas. Ozone is a really strong oxidizer and viricide. It has greater disinfection effectivity in taking virus and bacteriums present in H2O due to direct oxidization or devastation of the cell wall with escape of cellular components outside of the cell, reactions with extremist byproducts of ozone decomposition and harm to the components of the nucleic acids. ( Anon. , 1999 ) Ozone is besides known to cut down the concentration of Fe, S and manganese and extinguish olfactory property and gustatory sensation jobs. Ozone oxides the manganese, sulfur and Fe into in dissoluble metal oxides. These indissoluble atoms are subsequently removed by filtration. Furthermore, ozone increases the O content of H2O, a good side-effect of disinfection. 2.1.5 Third Treatment After biochemical debasement of the sewerage in the secondary intervention, the clarified wastewater is farther treated to take non-biodegradable toxic organic pollutants, disable disease doing beings and viruses, and other man-made pollutants. ( Anon. , n.d. ) After this intervention, the waste H2O becomes relatively safer and can be discharged into the environment. There are three chief third intervention procedures, which are filtration, lagooning, and alimentary remotion. In the filtration procedure, sand or activated C are used to filtrate the effluent. The H2O is made to go through through a bed of sand activated C, so that the particulate affair in the H2O adheres to the filter medium and gets removed from the H2O. Sand filtration removes much of the residuary suspended affair whereas filtration over activated C removes residuary toxins. ( Anon. , n.d. ) Lagooning provides colony and farther biological betterment through storage in big semisynthetic pools or lagunas. These lagunas are extremely aerophilic and colonisation by native macrophytes, particularly reeds, is frequently encouraged. Small filter feeding invertebrates such as Daphnia and species of Rotifera greatly assist in intervention by consuming the biodegradable atoms in the sewerage H2O ( taking all right particulates ) . Removal of foods nitrogen and P is necessary as their inordinate release to the environment can take to a buildup of foods, called eutrophication that in a manner lead to the giantism of weeds, algae, and blue-green algaes ( bluish green algae ) . This lead to a phenomenon called Algae Bloom, where there is a rapid growing in the population of unsustainable algae which finally dies. As the bacterium works on the decomposition of these algae, they use up excessively much of O which may take to the decease of most of the aquatic biology which creates more organic affair for the bacteriums to break up. In add-on to doing deoxygenation, some algal species produce toxins that contaminate imbibing H2O supplies. Therefore, remotion of foods is indispensable measure in third effluent intervention. Phosphate remotion is achieved by precipitation as Ca phosphate. Besides, N is removed through the biological oxidization of N from ammonium hydroxide to nitrate ( nitrification ) , followed by the decrease of nitrate to nitrogen gas ( denitrification ) . Nitrogen gas is released in the ambiance and therefore removed from the H2O. ( Anon. , n.d. ) 2.1.6 Sludge Treatment Sludge is produced from the intervention of effluent in on-site ( infected armored combat vehicle ) and off-site ( activated sludge ) systems. The sludge are likely to incorporate microorganisms which may lend to the transmittal of diseases, every bit good as organic and inorganic contaminations which may be risky or toxic to worlds or have damaging effects on the environment in general. Therefore, all sludge must be treated before recycling or disposal and the grade of intervention depends on the intended concluding usage. The intervention procedure may affect thickener, dewatering, digestion, composting, and concluding disposal. 2.1.6.1 Sludge Thickening Thickening of sludge increases its solids content and reduces the volume of free H2O thereby minimising the unit burden on downstream procedures such as digestion and dewatering. The most normally used inspissating procedures include gravitation thickener, dissolved air floatation and extractor thickener. Gravity thickener is normally carried out in a round armored combat vehicle where the sludge is fed to the armored combat vehicle through a centre provender good. The provender sludge is allowed to settle and the thickened sludge is withdrawn from the underside of the armored combat vehicle. Conventional sludge roll uping mechanisms with deep trusses or perpendicular lookouts are used to stir the sludge gently thereby easing the release of H2O from the sludge. The supernatant flow is returned either to the primary subsiding armored combat vehicles or to the influent of the intervention works, whereas the thickened sludge is pumped to digesters or dewatering installations. Typically, sludge can be thickened to approximately 2 to 3 % for solids derived from activated sludge or RBC systems, whilst for primary sludge and dribbling filter sludge, they can be thickened to approximately 4 to 6 per centum solids concentration. ( Alturkmani, 2012 ) img alt="http://www.4enveng.com/userfiles/image/20024c0d61bfa2e737d233e3b9d48e3d.jpg" src="https://s3-eu-west-1.amazonaws.com/aaimagestore/essays/0834141.001.jpg"/ Flotation thickener is a solid-liquid separation procedure. Separation is unnaturally induced by presenting all right gas bubbles into the floatation procedure system. The gas bubbles become affiliated to the solid particulates, organizing a gas-solid sum with an overall majority denseness less than the denseness of the liquid. Therefore, these sums float on the surface of the fluid. Once the solid atoms have been floated to the surface, they can be collected by a skimming operation. ( Lawrence K Wang, n.d. ) img alt="http://www.4enveng.com/userfiles/image/ProcSolidAirFlotationThickenersProcess.jpg" src="https://s3-eu-west-1.amazonaws.com/aaimagestore/essays/0834141.002.jpg"/ Centrifuges are a compact, simple, flexible, self-contained unit. They have the disadvantages of high capitals, care and power costs and frequently a hapless, solids-capture efficiency if chemicals are non used for bio sludge. However, they have extra advantage of less infinite demand, less odour potency and housework demand. ( Anon. , n.d. ) Centrifugal thickener is acceleration of deposit through the usage of centrifugal force. Centrifuges are normally used for inspissating waste activated sludge. Primary sludge is usually non fed to centrifugate as it may incorporate scratchy stuff. img alt="Sludge" pic3="" src="https://s3-eu-west-1.amazonaws.com/aaimagestore/essays/0834141.003.jpg" thickening=""/ 2.6.1.2 Stabilzsation Stabilization is the term used to denote the procedure of biochemical O demand ( BOD ) decrease. The stabilisation procedure can be carried out under aerobic or anaerobiotic conditions. In anaerobiotic system, the sludge is passed through a well-mixed digester at 35 °C. The procedure is uninterrupted and takes 15-20 yearss. The organic stuff interruptions down in the digester to bring forth methane gas and C dioxide. The gas is burned to heat the digester or in really big workss to bring forth electricity through a combined heat and power works. Digested sludge has a low smell and H2O is easy removed to cut down volume. The procedure kills potentially harmful bacteriums and can be enhanced by usage of high force per unit area or sonic systems which destroy bacteriums cells. ( Anon. , n.d. ) Aerobic stabilisation is carry out in an aeration armored combat vehicle with the nowadays of O which is same manual as in an activated sludge procedure. Due to the high O demand, this procedure is energy intensive and high costs. In aerophilic digestion, sludge stabilisation is achieved when aerophilic and facultative micro-organisms convert biodegradable organic affair in an environment where aeration is provided. End merchandises of the digestion are chiefly C dioxide, H2O and non-biodegradable stuffs. 2.1.6.3 Sludge Conditioning Sludge conditioning is a procedure that sludge solids are treated with chemicals to fix the sludge for dewatering procedures. Chemical conditioning prepares the sludge for better economical intervention with vacuity filters or extractors. Sulfuric acid, alum, chlorinated copperas, ferric sulphate, and ferrous chloride with or without calcium hydroxide are common chemicals that used in this procedure. The intent of adding chemicals to the sludge is to take down or increase its pH value to a point where little atoms coagulate into larger 1s and the H2O in the sludge solids is given up most readily. Thermal conditioning has two rudimentss which are wet air oxidization and heat intervention. Wet air oxidization play a function in reduces the sludge to an ash whereas heat intervention improves the dewaterability of the sludge. This procedure produces a more readily dewaterable sludge and besides provides effectual disinfection of the sludge. Blending is a procedure where two or more types of sludge are â€Å"blended† together to ease a higher sludge solids concentration and a more homogeneous mixture of sludge prior to dewatering. Blending operations tends to diminish the chemical demand for conditioning and dewatering sludge. The blending operation normally takes topographic point in sludge keeping armored combat vehicles usually where primary sludge is assorted with waste activated sludge. ( Anon. , n.d. ) 2.1.6.4 Dewatering Sludge dewatering is a procedure that taking H2O from sludge. The most common manner to dewater sludge is to physically squash the H2O out of the sludge. The usual dewatering method are pressure filtration dewatering, belt imperativeness dewatering filtration, air sludge drying procedures, sludge dewatering centrifugation and vacuity filtration. Furthermore, a sludge desiccant can be utilized at the terminal of the procedure. Desiccants are oven like equipment that really bakes out the H2O. 2.1.6.5 Volume Decrease Sludge incineration is the thermic devastation of sludge by oxidization at high temperature, this procedure besides known as burning. The gases from burning must be kept at temperature of 677?C to 760?C until they are wholly burned. Wet air oxidization is one of the methods for the intervention of aqueous effluents. In wet air oxidization aqueous waste is oxidized in the liquid stage at high temperatures of 400K to 573 K and force per unit areas of 0.5MPa to 20 MPa in the presence of an oxygen-containing gas. ( Anon. , n.d. ) 2.1.6.6 Sludge Disposal 2.1.7 Safe Disposal of Wastewater Wastewater intervention workss must dispose of the remainders ensuing from effluent intervention. How to cite Safe Disposal of Wastewater – Disinfection, Essay examples

Canadian Agency Drugs Technologies Health -Myassignmenthelp.Com

Question: Discuss About The Canadian Agency Drugs Technologies Health? Answer: Introduction In todays world scenario, international comparisons are made to evaluate the performance of healthcare system being a fairly common approach that support or refute arguments for change in the healthcare system. The healthcare comparisons between countries are made influencing major policy moves and healthcare spending. Moreover, international healthcare system comparisons act as additional lens on quality of care that is provided nationally. Through healthcare comparison report assessment, policy-makers get benchmark allowing them to identify areas performing below or above expectations. More importantly, this comparison provides impetus for understanding the driving force for performance and guide them looking for potential solutions. However, international comparisons need funding arrangements serving different populations as well as facing challenges in limited resources, demographic change and rising costs. Therefore, to study the existing organizations and structures of healthca re systems, the following discussion involves comparisons made between two countries, Australia and United States on the following six parameters. Funding for healthcare systems is critical for achieving universal health coverage. The developments made in health financing areas determine that whether health services are available for everyone affording health services when required. Taking this parameter into consideration, Australias funding system gives access to comprehensive services that are funded publicly by general taxation-law. This system is responsible for funding healthcare services in territories and states delivering public health services and local governments providing environmental health programs. It is funded by different government levels from local to national level supported by health insurance (Aihw.gov.au, 2018). Medicare is funded and administered by Australian government consisting of three major healthcare components; medical services pharmaceuticals prescription and treatment given in hospitals jointly funded by Australian and territory/state governments. Although, there is Medicare levy, it comprise s of small part of total finance having high dependence on out of pockets with 17% of total expenditure. Funding through government dominates with total expenditure of 43% provided by Commonwealth and 25% by other levels of government exhibiting that Commonwealth plays a dominant role in the policy-making process. In Australia, total GDP health spending during the year 2015-2016, was $170.4 billion, $6.0 billion (3.6%)billion high than previous years where it was the consecutive fourth year where growth was seen to be below 10 average years - 4.7% (AIHW, 2018). On a contrary, United States healthcare funding system is high as compared to other countries as in this case, Australia putting a strain on overall economy that necessarily does not translate into better health. Like Australia, healthcare funding is paid by Medicaid and Medicare, private insurance plans (through employers) and individuals own funds or out-of-pocket funding system. Government insurance programs are the largest where Medicare funds healthcare for people with long-term treatment, disabled and elderly. Medicaid fund healthcare for the people with disabilities or living under poverty level. Private insurance is purchased from not-for-profit or for-profit insurance companies shared by employees and employers where amount of money spent by employers on health insurance of employee is not taxable for employee. Affordable Care Act (2014) intended to increase affordability, availability and health insurance usage creating incentives for employers providing health insurance. I n out of pocket system, people who are not covered under health insurance, people pay from their pockets. However, flexible spending and health savings accounts are offered by employers who choose to pay out of pocket health expenses through these small accounts. In 2016, U.S. GDP healthcare spending increased to 4.3% reaching $3.3 trillion ($10,348 per person). As a share of nations GDP, 17.9% is accounted for health spending (Cms.gov, 2018). The Australian health system and system governance is multi-layered sharing funding and responsibility by individuals, governments, private health insurers and health providers. Primary care is the primary level of care provided by GPs referring to Medicare services providing subsidised or free benefits. Acute care is provided in public or private hospitals. Public hospital provides treatment free to public patients subjected to long waiting hours. On the other hand, private hospitals work towards catering to the needs of patients who want private accommodation or choice of doctor including specialist services. Funding and regulation of health system is shared between Commonwealth, territory and state governments (Aph.gov.au, 2018). Commonwealth has responsibility at various levels. Medicare is the national scheme providing subsidised or free access to diagnostic, medical and allied services under Medical Benefits Schedule (MBS). General taxation revenue and 1.5% of Medicare levy fund Medicare that offset high-out-of pocket health costs. Pharmaceutical Benefits Scheme (PBS) subsidises the universal access to prescription medicines. The purchasing of vaccines, aged care services subsidization, medical research grants, veteran services, Aboriginal and TSI healthcare services, health professional education and national coordination for leadership and responding to health emergencies (Aph.gov.au, 2018). Territories and states are have the responsibilityfor administration , management of public hospitals, preventive services delivery, funding and management of mental health and, dental clinics, community services, ambulance and emergency services, patient transport schemes, subsidy, handling regulation and food safety and monitoring of other premises of health. Finally, territories, states and Commonwealth shares responsibilities under theCouncil of Australian Governments(COAG) that includes public hospital services funding, preventive services, shared palliative care, mental health services and national health emergency responds (Aph.gov.au, 2018). On a contrary, the U.S. health system governance is different from Australian system comprising of federal government, The U.S. Department of Health and Human Services (HHS) being the principal agency for providing healthcare services. HHS comprises of many organizations; Centres for Medicare and Medicaid services, Centres for Disease Control and Prevention (CDC) and National Institutes of Health. Health Resources and Services Administration Food and Drug Administration (FDA) and Agency for Healthcare Research and Quality are also present that is similar to Australian healthcare system mentioned above (International.commonwealthfund.org, 2018). Publicly financed healthcare is funded by Medicare through premiums, payrolls, federal general revenues that are tax-funded. Privately funded healthcare account for 39% is also similar too Australias private insurance system which is tax-exempt and voluntary premiums shared by workers and employers on employer-specific basis. Primary care accounts for one third of U.S. physicians operating in group or small self owned practices including nurses and clinical staffs paid by practice. In U.S. physicians are paid through negotiated fees, capitation and administrative set fees. Outpatient specialist care work in both hospital and private practice provide access to various specialists. Hospitals also include private hospitals who are paid through per-dim charges or per-service, bundled or per-case payments where hospitals are held accountable for services following discharge and readmissions. Mental health services are also provided that work through provider type and payer. Long-term care is provided by myriad of nonprofits and profit providers paid through provider type and payer. From the above comparison, it can be deduced that U.S healthcare costs are high and as compared to Australia ranking last overall. The U.S. quality of healthcare rank fifth, however in terms of equity, efficiency and citizen healthiness ranked last (International.commonwealthfund.org, 2018). Population Health Indicators like Infant Mortality Rate (IMR), Maternal Mortality Rate (MMR), and Life Expectancy at birth are also compared between the two countries. Among the MMR 2017 country rank list, Australia ranks 120th position (6 deaths/100,000 live births) whereas United States ranks 112 (114 deaths/100,000 live births) for the year 2015. This suggests that MMR is more in U.S. as compared to Australia indicating poor management during childbirth or complicated pregnancy for a specified year being worst in the list of developed countries. This also indicates that funding is poor in case of child and maternal health (aihw.gov.au, 2018). Infant mortality rate (IMR) for Australia as per 2015 statistics include 4.6 deaths/1,000 live births for males and 3.9 deaths/1,000 live births for males on an average of 4.3 deaths/1,000 live deaths. On a contrary, IMR for males is 6.3 deaths/1000 live births and 5.3 deaths/1,000 live births for females on an average 5.8 deaths/1,000 live deaths. This statistics clearly depict that there is lack of healthcare services, poor maternal health, postnatal and prenatal care contributing to increase IMR in U.S. as compared to Australia that shows better statistics (Abs.gov.au, 2018). Life expectancy at birth for females in Australia and U.S. is 84.1 and 81.1 (years) ranked 12th and 43th respectively. Based on this statistics, it can be concluded that life expectancy in Australia is 4% more as compared to U.S. In case of life expectancy at birth for males in Australia is 81.85 ranking 11th and 78.64 for U.S. ranking 40th in the world. This ranking suggests that it is again 4% more than U.S. This parameter also shows that better medical services are available in Australia than U.S (Abs.gov.au, 2018). Health System Performance Indicators are also compared between the two countries. Low birth weight infants in Australia as per 2015-2016 statistics is 1.4% as per Agpar scores depicting low scores it terms of birth weight weighing less than 1500 grams. On a contrary, in U.S. low birth weight accounts for 8.07% weigh below 2500 grams with 9.63% preterm born. This suggests that children are born in poor and unequal environments in U.S. as compared to Australia (Carinci et al., 2015). Obesity in Australia is 29% and 36.2% in United States respectively suggesting that it is major health issue in the country as compared to Australia giving rise to co-morbid conditions like coronary heart disease (Walls et al., 2012). In terms of diabetes, about 9.4% or 30.3 million people suffer from it as per 2015 statistics with 1.25 million suffering from type one diabetes. In Australia, 1.2 million (6%) people suffer from diabetes as per 2014-2015 statistics. This depicts that U.S. has high diabetes prevalence than Australia (Guariguata et al., 2014). As per 2016 statistics, 2.5 million people or 10.8% Australians had asthma during the year 2014-2015 that increased since 2008 (9.9%). Females has high asthma rates than males in 2014-2015 being asthma common and consistent over the years. In U.S. about 300 million people suffer from asthma showing that there is high prevalence in the country as compared to Australia as per 2017 statistics (Ford, 2015). This also shows that about m any children and women were prone to condition. Hypertension in U.S. is 54% or 75 million suggesting one in three adults suffering from it increasing cost of healthcare. About 11.3% or 2.6 million Australians have reported hypertension with highest prevalence among males than females with 12.0% and 10.7% respectively. In this parameter, it also suggests that U.S. has high hypertension prevalence than Australia (Venuthurupalli et al., 2018). As per American Cancer Society, in 2015 about 1.5 million people suffered from cancer, although a drop by 22%. Cancer in Australia is reported to be 410,530 people suffering from the disease. This parameter explains that cancer prevails more in U.S. than in Australia (Siegel et al., 2015). Taking the quality and safety of healthcare system into consideration, as declared by American researchers, Australian healthcare system ranked best among the developed countries as compared to United States. The mixed public-private system is the second best among the developed countries. The above statistics on MMR and IMR states that U.S. has the highest rate and experienced smallest reduction during the recent years despite of spending twice, performance in quality of healthcare is lacklustre. The healthcare system of Australia and U.S. is similar having mixed private-public structure where both private and public is providing funding delivering healthcare. However, there are differences in management, orientation and quality of healthcare delivery (Squires Anderson, 2015). Australian healthcare system believes in the fact that every person should have equal rights to health promoting equity. However, equity is in much debate. This equity is non-existent among U.S. healthcare system, as they believe that independence is associated with monetary success. Americans believe that people should be responsible for their health. This ideology has led to the inequality in healthcare with around 45 million people without any insurance coverage (Moses et al., 2015). On a contrary, Australian healthcare system opposes American system where equity is supported for public sector as compared to private sector. The privatized system has led to high quality of care and efficient service delivery with low waiting lists being the highest spender of money in healthcare. However, service delivery and quality of care is not efficient in Australia with long waiting hours making access to resources difficult. The access to healthcare is lacking as expensive healthcare costs m akes it greatly inaccessible for Americans (Mossialos et al., 2016). Therefore, from the above discussion, it can be concluded that although, healthcare spending is more in America, Australia provides better equity to healthcare services, although limited as compared to U.S. This is quite evident from the high rates of MMR, IMR, diabetes, obesity, hypertension when compared to Australian healthcare system. The mixed market of Australia although has short healthcare services efficiency, they produces more access and equity for their people as compared to U.S. References Abs.gov.au, (2018). Deaths, Australia, 2015. Retrieved 3 February 2018, from https://www.abs.gov.au/AUSSTATS/abs@.nsf/Previousproducts/3302.0Main%20Features52015?opendocumenttabname=Summaryprodno=3302.0issue=2015num=view= AIHW. (2018).Health welfare expenditure.Australian Institute of Health and Welfare. management 3 February 2018, from https://www.aihw.gov.au/reports-statistics/health-welfare-overview/health-welfare-expenditure/reports aihw.gov.au. (2018).Classification of maternal deaths.Australian Institute of Health and Welfare. Retrieved 3 February 2018, from https://www.aihw.gov.au/reports/mothers-babies/maternal-deaths-in-australia-2012-2014/contents/classification-of-maternal-deaths Aihw.gov.au. (2018).Health expenditure Australia 201516.Aihw.gov.au. Retrieved 3 February 2018, from https://www.aihw.gov.au/getmedia/3a34cf2c-c715-43a8-be44-0cf53349fd9d/20592.pdf.aspx?inline=true Aph.gov.au. (2018).Health in Australia: a quick guide Parliament of Australia.Aph.gov.au. Retrieved 3 February 2018, from https://www.aph.gov.au/About_Parliament/Parliamentary_Departments/Parliamentary_Library/pubs/rp Carinci, F., Van Gool, K., Mainz, J., Veillard, J., Pichora, E. C., Januel, J. M., ... Haelterman, M. (2015). Towards actionable international comparisons of health system performance: expert revision of the OECD framework and quality indicators.International Journal for Quality in Health Care,27(2), 137-146. Cms.gov. (2018).Historical - Centers for Medicare Medicaid Services.Cms.gov. Retrieved 3 February 2018, from https://www.cms.gov/Research-Statistics-Data-and-Systems/Statistics-Trends-and-Reports/NationalHealthExpendData/NationalHealthAccountsHistorical.html Ford, E. S. (2015). Trends in mortality from COPD among adults in the United States.Chest,148(4), 962-970. Guariguata, L., Whiting, D. R., Hambleton, I., Beagley, J., Linnenkamp, U., Shaw, J. E. (2014). Global estimates of diabetes prevalence for 2013 and projections for 2035.Diabetes research and clinical practice,103(2), 137-149. International.commonwealthfund.org. (2018).United States : International Health Care System Profiles.International.commonwealthfund.org. Retrieved 3 February 2018, from https://international.commonwealthfund.org/countries/united_states/ Kim, S., Sargent-Cox, K. A., French, D. J., Kendig, H., Anstey, K. J. (2012). Cross-national insights into the relationship between wealth and wellbeing: a comparison between Australia, the United States of America and South Korea.Ageing Society,32(1), 41-59. Moses, H., Matheson, D. H., Cairns-Smith, S., George, B. P., Palisch, C., Dorsey, E. R. (2015). The anatomy of medical research: US and international comparisons.Jama,313(2), 174-189. Mossialos, E., Wenzl, M., Osborn, R., Sarnak, D. (2016).2015 international profiles of health care systems. Canadian Agency for Drugs and Technologies in Health, pp. 11-20. Mossialos, E., Wenzl, M., Osborn, R., Sarnak, D. (2016).2015 international profiles of health care systems. Canadian Agency for Drugs and Technologies in Health, pp. 162-171. Nathan, R. A., Thompson, P. J., Price, D., Fabbri, L. M., Salvi, S., Gonzlez-Daz, S., ... Murphy, K. (2015). Taking aim at asthma around the world: global results of the asthma insight and management survey in the Asia-Pacific region, Latin America, Europe, Canada, and the United States.The Journal of Allergy and Clinical Immunology: In Practice,3(5), 734-742. Siegel, R., Ma, J., Zou, Z., Jemal, A. (2014). Cancer statistics, 2014.CA: a cancer journal for clinicians,64(1), 9-29. Squires, D., Anderson, C. (2015). US health care from a global perspective: spending, use of services, prices, and healthcare in 13 countries.The Commonwealth Fund,15, 1-16. Venuthurupalli, S. K., Hoy, W. E., Healy, H. G., Cameron, A., Fassett, R. G. (2018). CKD Screening and Surveillance in Australia: Past, Present, and Future.Kidney international reports,3(1), 36-46. Walls, H. L., Magliano, D. J., Stevenson, C. E., Backholer, K., Mannan, H. R., Shaw, J. E., Peeters, A. (2012). Projected progression of the prevalence of obesity in Australia.Obesity,20(4), 872-878.

African Americans In The South essays

African Americans In The South essays As a social and economic institution, slavery originated in the times when humans began farming instead of hunting and gathering. Slave labor became commonplace in ancient Greece and Rome. Slaves were created through the capture of enemies, the birth of children to slave parents, and means of punishment. Enslaved Africans represented many different peoples, each with distinct cultures, religions, and languages. Most originated from the coast or the interior of West Africa, between present-day Senegal and Angola. Other enslaved peoples originally came from Madagascar and Tanzania in East Africa. Slavery became of major economic importance after the sixteenth century with the European conquest of South and Central America. These slaves had a great impact on the sugar and tobacco industries. A triangular trade route was established with Europe for alcohol and firearms in exchange for slaves. The slaves were then traded with Americans for molasses and (later) cotton. In 1619 the first black slave arrived in Virginia. The demands of European consumers for New World crops and goods helped fuel the slave trade. A strong family and community life helped sustain African Americans in slavery. People often chose their own partners, lived under the same roof, raised children together, and protected each other. Brutal treatment at the hands of slaveholders, however, threatened black family life. Enslaved women experienced sexual exploitation at the hands of slaveholders and overseers. Bondspeople lived with the constant fear of being sold away from their loved ones, with no chance of reunion. Historians estimate that most bondspeople were sold at least once in their lives. No event was more traumatic in the lives of enslaved individuals than that of forcible separation from their families. People sometimes fled when they heard of an impending sale. During the 17th and 18th century enslaved African Americans in the Upper ...

Access Restrictions to Social Security Death Index

Access Restrictions to Social Security Death Index The Social Security Death Master File, maintained by the US Social Security Administration (SSA), is a database of death records collected from a variety of sources used by the SSA to administer their programs. This includes death information collected from family members, funeral homes, financial institutions, postal authorities, States and other Federal agencies. The Social Security Death Master File is not a comprehensive record of all deaths in the United States- just a record of those deaths reported to the Social Security Administration. The SSA maintains two versions of the Death Master File (DMF): The  full file  contains all death records extracted from the SSA database, including death data received from the States, and is shared only with certain Federal and State agencies pursuant to section 205(r) of the Social Security Act.The  public file  (commonly referred to as the Social Security Death Index, or SSDI), as of 1 November 2011, does  not  include protected death records received from the States.   According to the National Technical Information Service (NTIS), which disseminates the Death Master File, â€Å"Section 205(r) of the Act prohibits SSA from disclosing state death records SSA receives through its contracts with the states, except in limited circumstances.† This change removed approximately  4.2 million of the 89 million deaths at that time contained in the public Death Master File (Social Security Death Index), and approximately 1 million fewer deaths are now added each year.  At the same time, the Social Security Agency also stopped including the decedent’s residential state and Zip code in the public file (SSDI). Why the Changes to the Public Social Security Death Index? The 2011 changes to the Social Security Death Index began with a  Scripps Howard News Service investigation in July 2011, that complained about individuals using Social Security Numbers for deceased individuals found online to commit tax and credit fraud. Large genealogy services which offered access to the Social Security Death Index were targeted as helping to perpetuate the fraud related to use of social security numbers for deceased individuals. In November 2011, GenealogyBank removed social security numbers from their free U.S. Social Security Death Index database, after two customers complained their privacy was violated when the Social Security Administration falsely listed them as deceased. In December 2011, following a petition sent to the five largest genealogy services who provided online access to the SSDI, by  U.S. Senators  Sherrod Brown  (D-Ohio),  Richard Blumenthal  (D-Connecticut),  Bill Nelson  (D-Florida) and  Richard J. Durbin  (D-Illinois), A ncestry.com removed all access to the popular, free version of the SSDI that had been hosted on RootsWeb.com for over a decade. They also removed social security numbers for individuals who died within the past 10 years  from the SSDI database hosted behind their membership wall on Ancestry.com,  due to sensitivities around the information in this database. The Senators December 2011 petition urged companies to remove and no longer post on your website deceased individuals Social Security numbers because they believe that the benefits provided by making the Death Master File readily available online are greatly outweighed by the costs of disclosing such personal information, and that ...given the other information available on your website full names, birth dates, death dates   Social Security numbers provide little benefit to individuals undertaking to learn about their familial history.  While the letter conceded that posting the Social Security numbers is not illegal under the Freedom of Information Act (FOIA), it also went on to point out that legality and propriety are not the same thing. Unfortunately, these 2011 restrictions werent the end of the changes to public access to the Social Security Death Index. Pursuant to law passed in December 2013 (Section 203 of the Bipartisan Budget Act of 2013), access to information contained in the Social Security Administration’s Death Master File (DMF) is now limited for a three year period beginning on the date of an individual’s death to authorized users and recipients who qualify for certification. Genealogists and other individuals can no longer request copies of social security applications (SS-5) for individuals who have died within the past three years under the Freedom of Information (FOI) Act. Recent deaths are also not included in the SSDI until three years after the date of death. Where You Can Still Access the Social Security Death Index Online

Hansen's Disease (leprosy) Term Paper Example | Topics and Well Written Essays - 1000 words

Hansen's Disease (leprosy) - Term Paper Example The oldest civilizations of China, Egypt and India were among the first to have documentation of a disease quite similar to leprosy, forcing scholars, doctors and scientists alike to assume that that was what the disease actually was. However, leprosy today is not what people had to deal with thousands of years ago. Due to the lack of medical attention, leprosy was more common and severe, causing infected people to be forced into separate leprosy colonies. Before our common era, leprosy was feared due to people believing that it was a curse or a punishment from God. Many infected people saw death sooner than they should have because they were killed for having the infection, as people did not want them spreading the curse or punishment around. â€Å"In Europe during the Middle Ages, leprosy sufferers had to wear special clothing, ring bells to warn others that they were close, and even walk on a particular side of the road, depending on the direction of the wind (Mallac, 2001).† However, due to how contagious the disease is, patients were treated similarly in more modern times, though this was out of concern for others developing the disease. Special hospitals were created solely for patients suffering from leprosy. It was in 1873 that Henrik Armeuer Hansen, a doctor from Norway, first identified under a microscope the germ that causes leprosy, which is how leprosy received its formal name. This germ is mycobacterium leprae, and was the first bit of proof that leprosy was indeed caused by a germ, and not by a curse or from sinning. After this discovery, doctors and scientists set to work to discover cures and treatments for leprosy. Before the 1940s, leprosy patients were treated with oil from the chaulmoogra nut. Some patients benefited from the painful treatment, but very little was known about the long term effects. Between the 1920s and the 1970s, numerous medical breakthroughs took place in regard to discovering medication for leprosy

BUS599 - Integrative Project, Mod 3 SLP Essay Example | Topics and Well Written Essays - 1250 words

BUS599 - Integrative Project, Mod 3 SLP - Essay Example The X7 tablets have been designed for those consumers who are concerned about both the performance as well as the price of these tablets. The company performs a CVP analysis with the aim of making valuable decisions in order to determine its sales volume of the aforementioned products along with profit margin is an effective manner (CALIFORNIA STATE UNIVERSITY, 2013) This discussion will emphasize upon the strategies that need to be formulated as well as implemented in relation to prices and research and development (R&D) for enhancing the performance of the company. Moreover, the formulation of the strategies that implemented by Clipboard on the basis of Cost-Volume-Profit (CVP) analysis will also be discussed. Time Warp 2 and CVP Analysis In order to determine the revised strategy comprising the prices, R&D allocation and any product discontinuations for different ranges of tablets of the company, the strategy of ‘Cost-volume-profit’ (CVP) analysis can be taken into co ncern. In this similar concern, the strategy of CVP analysis is regarded as a tool that is chiefly used for planning as well as making valuable decisions. Moreover, it is considered as a powerful instrument for devising future plans as well as developing strategies for increasing the sale of the products of the company. One of the major advantages of this tool is that it will enable the company to make appropriate decisions as well as plans for developing the three products in the business market at the beginning of the initial year i.e. 2012 (The McGraw-Hill Companies, 2011). The strategy of CVP analysis has been generally used for calculating break-even point as well as determining the prices for attaining substantial profits by increasing the sale of the products (Cambridge Business Publishers, 2005). Thus, with the assistance of CVP analysis, the company is required to formulate strategies as well as plans in order to improve the profitability as well as productivity in comparis on with Joe Schmoe. The profit of Joe Schmoe has been identified to be amounted to $ 1,431,666,391 for the four years i.e. 2012 to 2016. Conversely, the main focus of Clipboard is to formulate effective strategy with the objective of obtaining profits in excess of Joe. Product X5 The tablets X5 have been in the market for five years and it is considered to be in a stage of maturity. The X5 products have been quite price sensitive that assists the company in meeting the demands of the consumers who are price conscious. In this respect, if the prices of X5 products are reduced, then the sales of these products will enhance in an effective manner. In this regard, the prices of X5 products need to be reduced in order to increase sales. Moreover, the value of price as well as R&D along with target profit are required to be taken into concern in CVP calculator with the objective of determining sales volume for accomplishing desired target profits. In this similar context, it can be affirm ed that the CVP analysis depicts that the product X5 will be offered in the market for only two years and then it will be discontinued for the reason of acquiring substantial profits. This is owing to the reason that the company may experience loss in continuing the selling X5 product in the market. The CVP analysis of the company for X5 product is performed below. Product X6 The product X6 has been in the marke

Unions Recruit New Allies for Obama in Battleground States Case Study

Unions Recruit New Allies for Obama in Battleground States - Case Study Example Unions Recruit New Allies for Obama in Battleground States This article by Steven Greenhouse is very insightful and it gives a general overview and perspective of the role of the trade unions in the 2012 us presidential campaigns. The article gave an account of the role the labor unions have played in this campaign to ensure that Barrack Obama is re-elected the next president of the United States. It gave the opinion of the union leaders and event organizers whom they were very enthusiastic about how the unions are growing stronger and shaping the politics of the United States. The labor unions are more concentrated on the battle ground states of Ohio and Wisconsin. Teachers mainly from Chicago which is the election center for barrack Obama are very enthusiastic about this. The union members are large in number with a figure of 67, 176 knocking at the doors of residence of Wisconsin. Sandy and Elaine were just part of that 67, 176. The unions are trying to reassert themselves after realizing that they couldn’t influence much during 2010 election that were held in some states that include Ohio. This all effort is more of a strategy to regain relevance in the elections that they influence so much especially in 2008. The unions did play a big role in the election of 2008 and eight, when they campaign for election of Barrack Obama. They have seen that the re-election of the same candidate they campaign for in 2008 is not forthcoming so they have to quickly spring into action. They have for the past two years been actively involved in these campaigns mainly in Ohio and Wisconsin.... These have helped them a great deal because they can now reach out to more people. Given that union members account for only 12% of the population of the United States their constituency have now increased tremendously. Unlike in the past where they reach out to few people per hour they can now reach out to huge number of population in just an hour. They have also good strategy whereby they have been able to bring together members from different groups to join them. The republican side is however of different view and that the unions have lost the control it had in 2008. Sara Fagen, who worked under George W. Bush said that the members no longer fully support the union and no longer swayed by the union decision to support a particular candidate because they feel the have been pressed economically by the union who drew from them to run this campaign. The union according to the republicans is funding the campaigns at the expense of the workers. They claim also that Obama have not stood up to them by not actualizing the â€Å"card check† bill that could have helped them a lot. The union members have however fought for the union members especially by seeking the reversal of the law that deprives the employees of their bargaining rights. They were then to suffer another set back after their effort to oust the governor of Wisconsin proves futile. Scott walker the republican retains the seat as the governor of Wisconsin. The union have though rise with 30 unions joining the course. There are though regular setbacks and frustration on daily basis that often face the union members. They most of the times don’t find response from 2/3 of the homes they contacted so they are left with little to do other than to left notes urging the members of

Analysing Existing Trends of Space Selling

Analysing Existing Trends of Space Selling Abstract If an ad is created and placed in the media, the costs of creation and time or space in the media must be paid for. This is a major area in which advertising departs from public relations. Advertising doesnt have that problem. If time or space is bought in the media, the ads (as long as they follow the guidelines set down for good taste, legal products and services, etc.) will appear. The drawback is that ads are clearly designed to extol the virtues of products and companies, and any ad is perceived by consumers as at least partly puffery. There are two basic ways to sell anything: personally and non-personally. Personal selling requires the seller and the buyer to get together. There are advantages and disadvantages to this. The first advantage is time: the seller has time to discuss in detail everything about the product. The buyer has time to ask questions, get answers, and examine evidence for or against purchase. A second advantage of personal selling is that the seller can see them. Finally, the seller can easily locate potential buyers. If they enter a store, they probably have an interest in something that store sells. Street vendors and door-to-door sellers can simply shout at possibilities, like the Hyde Park vendors who call out. From there on they fit their message to the individual customer, taking all the time a customer is willing to give them. From the above, it appears that personal selling is much better than advertising, which is non-personal. This is true. Advertising has none of the advantages of personal selling: there is very little time in which to present the sales message, there is no way to know just who the customer is or how she is responding to the message, the message cannot be changed in mid-course to suit the customers reactions. Products, services or ideas are the things that advertisers want consumers to buy (in the case of ideas, buy means accept or agree with as well as lay out hard, cold cash). However, there is more involved in products or services than simply items for purchase. A product is not merely its function. It is actually a bundle of values, what the product means to the consumer. That bundle may contain the products function, but also the social, psychological, economic or whatever other values are important to the consumer. Chapter 1: Introduction In an era when physical tail space is still at a premium, constrained by planning restrictions and rising costs, productive use of space is a key indicator of buying and merchandising success, and high space productivity depends on offering the right range, in a logical layout, with products available and easy for the customer to find. Decisions about how much space to devote to each product line and its location in the store play an important role in the pursuit of merchandising success. The aim of this chapter is to provide an insight into this process. 1.1 Space selling management: Space selling constraint applies to all retailers, but in non-store retailing the constraints are different. A mail order retailer, for example, has page space and the number of pages in a publication as constraining factors, whilst a TV shopping channel needs to break down the airtime to different products. However, internet retailing offers great opportunities for adding space without much additional resource input. The main constraint on the amount of space used in a virtual outlet is the customers attention span. In spite of this additional freedom, the objectives of space allocation are essentially the same no matter which retail format is used. The management of retail space is concerned with a number of key objectives. The first is to optimize both short-term and long term returns on the investment cost of retail pace. The second is to provide a logical, convenient and inspiring interface between the product range and the customer. This can be particularly important in a large store, where customers can quite easily become overwhelmed and lost. Another objective is to make sure that the right selection of products is available; that products fit into the retail space and that stock-outs are avoided. Choice for the customer is maximized when the best selection for them is put into the available space. Space allocation aim has an important role to play in communicating the retail brand, When ice is managed centrally it helps a chain of retail outlets to achieve visual consistency, so that customers arc reassured by the similarity of the store layout and shelf appearance. 1.2 The Space Management Process: A retailer goes through a number of stages when allocating space to products. These four stages will they used as a framework for the Inclusion of discussion topics within this chapter. Measuring Space Selling: Although space in a store outlet is three dimensional, retail space is often measured in square, rather than cubic units, Square units arc appropriate where, for example in fashion retailing, a variety of single tier fixtures stand on the shop Iloor (see FigureS. I). Many fixtures, however, arc multilevel and so more appropriate ways of measuring space to allocate might be on the basis of linear or cubic footage (see Figures 8.2 and 8.3). Measurements of space that are more specific to individual retailers might be useful, such as the number of pages to be published in a catalogue or the total number of fixtures available in an outlet. Space Productivity: The two principal measures of retail success arc sales and profits. Sales volume and profitability can also he measured in relation to the amount of space used to generate those levels of sales and profits. This can then be compared with the level of financial investment in that space. The resulting measures express the productivity of retail space. Sales (or profits) per square meter is a commonly used measure of retail space productivity, which is an important concept in the evaluation of retail product management performance. Dividing the space into selling areas: At this stage, space management is concerned with allocating space to different product areas, defined according to individual retail businesses, but usually on the basis of product (department or category. The amount of space will he determined to a greater extent on previous performance indicators, typically sales values. However, sonic products, because of their physical characteristics may need disproportionate amounts of space in relation to sales. In a department store, home furnishings may need a relatively large amount of space to generate a good level of sales because the products are bulky, a large variety of merchandise is needed for customers to choose from and a lot of display space is needed to do the product justice. On the other hand, jewellery is a high value product category that needs relatively small amounts of space for display and selling purposes. The stage a product category is at in its life cycle is likely to influence the space allocation at this level. If a category is growing, then more space should be allocated, whereas a declining category needs to have its space rationalizes. Measuring selling space using square metres Using linear measurement for space selling Using cubic measurement for space selling Typical â‚ ¬Ã‹Å"hotspots In a Space selling Particularly evident in department stores, where specialist products such as furniture and home entertainment, as well as hairdressing salons and customer service departments   located on basement or upper floors, Customer flow can also be encouraged by locating high demand items throughout the store layout, with plenty of impulse items located in between. Retailers need to find a balance between maximizing sales of high demand products, generating flow around slower selling products (which may have higher profit margins), and providing logic and convenience in the layout for the customer, Product adjacencies: A logical route through the different product categories or departments is part of a customer focused offer, and can encourage linked sales. For example, in a baby equipment retailer like Mother cares it makes sense for merchandise to be grouped into themes for space planning purposes. These product themes are then presented in a logical way to the customer as they move through the store. Products for immediate needs, such as feeding and general baby care come first, followed by bath time and clothes; and then on to the more expensive, one purchases in the travel and nursery departments. The barbecue season provides a good opportunity for retailers to generate interest and sell distinctive groups of complementary products. Some of these products are strictly seasonal: the barbecues themselves and the briquettes for example. However, other products can be given additional space allocations in the seasonal aisle as part of the â‚ ¬Ã‹Å"barbecue category. Firelighters, matches, marinades, sauces, disposable tableware and beer are products that are found around the supermarket throughout the year, but are given a boost In the barbecue season by being merchandised as complementary goods. It is estimated that guests take an average equivalent of eight drinks when they are Invited to a barbecue, and â‚ ¬Ã‹Å"studies (bulk packed small bottles of beer) are particularly popular for barbecues as they are easy to handle, â‚ ¬Ã‹Å"women friendly, and easily chilled. Whilst the majority of barbecue beer is bulk purchased In advance from supermarkets, and then chilled down at home, convenience store retailers are often used for guests to buy drinks en route, and so providing chilled beer becomes important for this type of retail format. Allocation space to individual product: Having made a plan for the layout of departments or categories within the retail outlet, the next stage is to make a decision about exactly how individual product lines should be displayed within the outlet, whether the product is going to sit on a fixture, or be represented by a photograph within a page spread. Various approaches to space allocation are discussed, for example by using sales or profits as a guideline, some practical challenges arc considered, and the relationship between category management and space allocation is explored in this section. Allocating space on the basis of sale: The guiding principle here is the more a product sells, the more space it should be given. Retaining a high stock service level will depend on retailers ensuring that they devote enough space to a high demand product, such as milk, to prevent replenishment of that item becoming inefficient and inconvenient to the customer. A fast selling item however may not be one that a retailer makes much profit on (again milk is a good example), and so they may decide to allocate more space to their profitable lines. In taking this approach, however, the retailer is likely to encounter the problem of not devoting enough space to fast moving lines, so a balance has to be achieved. Another decision that has to be made is which â‚ ¬Ã‹Å"sales figure should he used for the allocation exercise, Alternatives are historical sales figures (for that outlet); market share figures; or projected sales figures. Store A is a branch of clothing retailer XYZ in a medium sized town centre. Ten miles away there Is a regional shopping centre where branch B Is located and twelve miles In the opposite direction, branch store C Is located In the heart of a city centre shopping complex. The policy of retailer XYZ is to offer a returns policy In all of its stores for products bought in any outlet nationwide (including those purchased from its web site). Shoppers from the town where store A is located, often take shopping trips to the neighboring centres, where B and C are located, especially if they are wanting to make a major purchase such as a coat or a suit, and require a wide choice of retail stores to select from. Unfortunately for store A, any unwanted products usually end up being returned to the customers local store. This has the effect of distorting the sales figures for store A, upon which space allocation decisions are made. Unfortunately, the retailers information system does not recogniz e the difference between a returned garment from the original store and one returned from a different outlet. In order to counteract this problem, which can be quite widespread, a retailer would need to allocate space on the basis of estimated sales rather than historical sales. Space elasticity: Allocating space according to a measure of sales assumes that there a relationship between the amount of space and the rate of sales, this relationship is termed the space elasticity of a product and it refers to the extent to which the sales of a product will change in response to a changed. In the amount of space allocated to that product Research suggests that space elasticity not uniform amongst products, or across stores or departmental locations. Using profit measures as a basis for space allocation ill prevent a business manager from allocating large amounts of best quality retail space to unprofitable products. They could mean, however, that a retailer was allocating unnecessarily large amounts of space to products that would sell as well with a smaller space. Profitable lines may not in fact sell very quickly at all, and allocating extra facings or shelves of the product may have very little impact on the sales of the product. In this case the quality of the space becomes important, so the retailer can locate high profit items in locations around the stare that arc better selling. The relationship between the sales and generated by different products, and suggests how space and ranging decisions should be made accordingly. Allocating space according to sales, and in particular, product profitability, is working with the interests of the retailer, and not the customer in mind and therefore may suggest an illogical and prese ntation of products. Long term profitability depends on customer loyalty, which is dependent (among many other things) upon being satisfied with the presentation and assortment of products. Fine tuning the allocation of space within a retail outlet therefore requires extensive amounts of high quality data, together with a pragmatic and customer orientated managerial approach at store level. Productivity and efficiency and towards are visual display improvements. Once an optimum level of efficiency is achieved, space planners can move onto the objective of making their products and fixtures more attractive than their competitors. Some of the latest planning systems are able to simulate the entire store environment, so that the product manager can view an attractive plan in virtual reality and make any adjustments they fed are necessary. Recent space optimization technology applications offer the opportunity to create specific platform. Space Allocation and Category Management: Although the performance of individual product lines is Important to retailers in terms of the rate of sales which influences availability and the levels of contribution to turnover and profitability, the focus of performance In many retail organizations is at product category, rather than individual SKU level. A retailer is more interested in overall levels of sales and profits generated by their product range, rather than the sales of a single line that might be of interest to its manufacturer. The product category has emerged as a manageable classification for most aspects of product management, and certainly applies in the case of space management. In fact, many would argue that space planning and allocation and the systems that drive the process can only be properly implemented in tandem with a category management approach. Category management seeks to optimize the depth and variety of a product assortment within a specified amount of retail space and to generate maximum profitability by seeking efficiency in the operations that support the depth and variety. This includes replenishing to guarantee availability and adding new products and running promotions to generate customer interest and increase short term sales of particular products, without harming the overall profitability of the category. Space allocation systems allow (Inc tuning of a category assortment, provide the means by which product and category performance can be monitored and analyzed. and by using the programme output the plans can he easily communicated and successfully implemented within the various retail out lets. In some categories key brands are dominant, in which case their presence needs to have immediate impact within the space allocation plan. Other categories are very competitive, in which case low price, budget own brand and promotional products strongly on the promotional. Many businesses use the principle that shoppers will a category from bottom to top, and left to right, and so well-known brands arc placed on middle and lower shelves on the left of the category space in order to provide strong cues to the customer. Premium products meanwhile are placed on high level shelves, selecting their high quality positioning, and the fact that the customer for premium products will seek out the better quality product within the category. In some categories the customer decision-making processes are quite unique and nerd to he fully reflected within space allocation plans. For example, the decision sequence for wine is generally as follows: Colour Country of origin Price Level - Brand Whereas the decision sequence for yoghurt might be: Natural or flavored type (low fat, standard or luxury) - Price Level Brand Name These decision processes should determine how products arc displayed within the category space. In certain modes, if the product is maintained in the offer, long-term customer satisfaction will be retained In spite of the Individual poor product performance. Therefore it is the stores personality traits that determine the core product ranges, and not the size; the size of the outlet determines the width and depth of the selling type that would appeal to the local customers, Stores are empowered with the merchandise that allows them to drive local market opportunities and local suppliers can also be involved in the process of providing tailored products for individual store needs, As retailers offer more formats from which customers may choose to shop, format preferences and product preferences can be matched, For example, Tesco found that its online shoppers tended to from more affluent backgrounds, and so the on-line product offer is tailored accordingly, with a large range of wines and few value lines, For many small retailers the cost of a computerized space planning is prohibitive, and so many rely on basic sales and profit margin analysis combined with trial and error in space allocation decision making. 1.3 Summary: A great deal of space selling is carried out in order to achieve relatively short-term retail objectives, such as maximizing the benefits of a product or departmental promotion, meeting seasonal sales figures, or improving branch profitability. However, the long term strategic objectives of the retailer provide the framework within which these decisions are taken. Space allocations must be in line with the overall positioning strategy of the retailer; the variety and depth of assortment and the stock availability service level should not be compromised by the need for short-term productivity gains. In addition, the arrangement of products around the store needs to be considered in the light of the contribution that product items, brands and categories make to the positioning statement, it may be necessary to over-represent new products or to allocate extra space to growing or seasonal categories in order to reinforce an innovative product positioning strategy. The local customer prof ile may also lead to exceptional space allocations in an effort to meet individuals requirements more closely. However, the retailers space is the extent of its empire, and every inch of that space must be used to its maximum effect even if, as we shall see in the next two chapters, some space is designed to he devoid of products. The measurement of that effect, however, must be appropriate in terms of the overall aims for that space. Chapter 2: Literature Review Space Selling: Space selling refers to space available for advertising in different media. The advertising media available are print, electronic outdoor. The space available and intend for advertising in different media. Decision about how much space to devote to each product line and its location plays an important role in the pursuit of merchandising success. The aim of this thesis is to have an insight into this process. First will have to understand that the services of every publication/channel, costs of space selling. The ads featured in it. And a space seller to sell that advertising space/time to potential advertisers. 2.1 UCPL acquires marketing and space-selling rights for Lemon TV and Jhankar TV: K Sera Seras recently launched free-to-air channels music channel Lemon TV, and Hindi movie channel Jhankar TV have appointed Universal Communication Pvt. Ltd (UCPL) for their marketing and space-selling rights. UCPL is a player in the space of airtime selling and marketing of serials, television programmes and feature films for various television networks in India. Jhankar TV will particularly target the Hindi speaking audience. This is a channel that would reach to the audience of cable and satellite in UP, Bihar, MP and Rajasthan. On the other hand, for Lemon TV, they are planning to have different kinds of event and programmes like Lemon party. This will bring in more interactivity too with the relevant TG. When asked about the marketing challenges for these new channels, Every new channel in India right now faces the challenges of clutter and telling the advertiser what difference does this channel bring to the table, and what is the value addition. These channels are also in the same situation and we are confident about overcoming these challenges. UCPL is associated with media and advertising agencies like Mindshare, Mediaedge:cia, Madison, McCann Erickson, Lintas, etc., and with clients like Hindustan Unilever, Procter Gamble, and Godrej, among others. As a company, UCPL has now diversified into full-fledged events and brand promotions, striving to create and mange innovative concepts, thus offering their client complete 360-degree solutions. 2.2 Using the blogging concept to sell wikis: If a person understands what a blog is, the wiki may be compared and contrasted to a blog. A blog enables a single person to get a message out. A wiki enables a group of persons to assemble a body of knowledge. A wiki can be presented as a blog with one major post (the purpose, topic, idea of the wiki) that others can build knowledge around, without the initiating post getting buried in archives as new posts arrive and are displayed in reverse chronological order. A wiki may be sold as a horizontal blog platform. Blogs are vertical, recent updates on top, all others shoved down into oblivion, with only tags, categorical sidebar listings, or site search to dredge them up again. But a wiki distributes all the information in a more horizontal, flat, single surface that stretches through pages spread out, not sedimented. The wiki may be sold as a web site set up for idea construction; it is team-architected rather than single-authored. Blogs tend to be univocal and identifiable; one known person expounding a position, with audience members invited to comment on the sermonizing, but not really authorized to begin their own topic threads. Wikis are multimodal and transiently anonymous, many unknown people working together. A wiki, thus is like a super-democratized blog. A blog where the walls between bloggers are audience is dissolved. The audience members become the contributing authors and the originating authors become the audience, and vice vers a. 2.3 Modern Trends in Working Styles: Another interesting way of presenting wikis has to do with the fact that they allow for easy remote working. One of the main advantages a wiki provides is the fact that it is available from any internet-connected web browser, at any time. Information can be worked on efficiently in an asynchronous manner. In this regard, wikis solve tricky coordination problems. Whats more, a wiki provides a virtual space where all relevant business information can be stored. Hence people working from different places, at different times of the day can still end up with a coherent document. A wiki is more efficient than e-mail for the resulting document can almost be exploited immediately and its last version is always on top (which is quite useful when working with more then one person). 2.4 The Advantages of Asynchronous Communication: Wiki content growth and increasing value in an organization by facilitating asynchronous communication which is often more convenient than other forms of collaboration that require face time or same time. On the other extreme, making large batches of content (Power Point, White Papers) are inefficient simply because they require the author to provide context and content, some of which may be error laden or out-of-date. Wikis allow smaller batches of contribution to appear at any time, thus relieving two bottlenecks to collaboration. Add to this the fact that they are completely auditable for contribution, and the need for creating credit concurrently is removed. 2.5 ROI on social software: Being able to make a business case will be very important to all convince for every enterprises and after than to make a start on adopting social software. Charlene Li has a contribution about ROI on blogging. But Return on investment has to be calculated for all sorts of social software. Then again, ROI is becoming increasingly irrelevant when online collaboration tools and social media platforms are available for free, or at extremely low cost. Many companies find they can get along just fine with the free versions of blogs (lBlogger), podcasting (Odeo), video uploading and player embeds (YouTube), and wikis (Socialtext). ROT (return on time) is the far more challenging aspect of social software. It takes a significant investment in time to become known in the blogosphere, for example. Bloggers must spend large amounts of time in researching topics, writing posts, linking to other Blogs, interacting with comment posters, reading other Blogs, posting comments at other Blogs, producing multimedia content, emailing other bloggers, and adding features and functionalities to a blog. All this in addition to remaining informed about ones industry or field of study. Warning top management about falling behind in competitive technology should be sufficient to begin a case for online collaboration tools. Explaining that the trends are massively aligned, user-generated content, customer co-creation of product, corporate contributions to innovation, and universal content utopia, advocates of social software and user media can point to great examples of Peer Pioneers companies leading the way: PG, IBM/Linux, Second Life, Digg, Jigsaw, YouTube, and InnoCentive. 2.6 Successful Strategies for Selling Ad Space on Low-Traffic Websites: Upon first thinking about it, the idea of selling advertising on a website or blog with limited traffic seems a bit daft. After all, arent most advertisers interested in putting their product in front of the highest number of eyeballs possible? Approaching them with piddly visitor numbers seems like a surefire way to end up in the deleted folder. But though it may feel like putting the cart before the horse, there are many good reasons and ways to sell ad space on low-traffic websites. What you need to always keep in mind is that, while advertisers are drawn to high traffic numbers, they desire something else even more: high conversion rates. There are plenty of success stories of websites that have limited traffic but sell a ton of advertising. These websites succeed because they do one thing well: they deliver the right type of customer to the right type of business. Space selling concept: * Take a close look at your website Whether they sell landscape or skyscraper ads, text ads, video or any other format, they have to offer something of value before you can start to sell advertising space. They know this sound obvious, but it always surprises them how many publishers and online media owners come up with a niche product that nobody wants to buy advertising space in! If they are going to make a fortune in selling subscriptions or other membership related offerings, then fine but in most cases, forget about their hobby or leisure interest, unless it is unique and offers a great angle. Do make sure their product is going to be attractive to a large enough audience before they attempt to sell advertising and if they have a fair bit of competition, make sure that they have some unique selling points and formats. As they move into Web 2.0 the requirements from a lot of advertisers will change. If they can offer a new format or idea and take the hard work out of it for th e advertiser, they are onto a winner. If they dont, theyll lose out to their rivals. * Choosing ad formats that will sell Not all ad formats sell well on ALL websites. Put another way, some ads work better on consumer websites than they do on business sites and visa versa. The trick is to test their ads with different messages, fonts, colours and designs. This research will be well worth it in the end and can make the difference between making a decent revenue stream and making a substantial one. One of the biggest things to bear in mind is where the advertising should be placed. If they sell products on their site, there is very little point displaying adverts, which could detract potential customers away from their own sales message. So, the first thing they need to do is highlight the sections and pages where they are happy to accept advertising. When they have done that, they can then take a look at design and placement. Always think of the customer when you think about designs, placements and tracking. Make it simple for advertisers to find and relate to the f ormats, as they will have to justify the ad spend to their bosses. * Reporting and statistics This is a vital part of their business! Remember, communication is the key to long-term success. If they dont have a good reporting and stats package in place, then they will find it difficult to show their customers what they are/could be getting from their services. This can take a bit of time to set up, but it really is worth the time and money they put into it. Once in place, it can be automated to match their business model and to provide an essential package for their existing and potential customers. Remember out of sight, out of mind leave it to their competitors to make this mistake! * What are their competitors doing well? Even if they are offering a good service, they bet there is something they can learn from their competition. Some media companies do have the luxury of having someone w Analysing Existing Trends of Space Selling Analysing Existing Trends of Space Selling Abstract If an ad is created and placed in the media, the costs of creation and time or space in the media must be paid for. This is a major area in which advertising departs from public relations. Advertising doesnt have that problem. If time or space is bought in the media, the ads (as long as they follow the guidelines set down for good taste, legal products and services, etc.) will appear. The drawback is that ads are clearly designed to extol the virtues of products and companies, and any ad is perceived by consumers as at least partly puffery. There are two basic ways to sell anything: personally and non-personally. Personal selling requires the seller and the buyer to get together. There are advantages and disadvantages to this. The first advantage is time: the seller has time to discuss in detail everything about the product. The buyer has time to ask questions, get answers, and examine evidence for or against purchase. A second advantage of personal selling is that the seller can see them. Finally, the seller can easily locate potential buyers. If they enter a store, they probably have an interest in something that store sells. Street vendors and door-to-door sellers can simply shout at possibilities, like the Hyde Park vendors who call out. From there on they fit their message to the individual customer, taking all the time a customer is willing to give them. From the above, it appears that personal selling is much better than advertising, which is non-personal. This is true. Advertising has none of the advantages of personal selling: there is very little time in which to present the sales message, there is no way to know just who the customer is or how she is responding to the message, the message cannot be changed in mid-course to suit the customers reactions. Products, services or ideas are the things that advertisers want consumers to buy (in the case of ideas, buy means accept or agree with as well as lay out hard, cold cash). However, there is more involved in products or services than simply items for purchase. A product is not merely its function. It is actually a bundle of values, what the product means to the consumer. That bundle may contain the products function, but also the social, psychological, economic or whatever other values are important to the consumer. Chapter 1: Introduction In an era when physical tail space is still at a premium, constrained by planning restrictions and rising costs, productive use of space is a key indicator of buying and merchandising success, and high space productivity depends on offering the right range, in a logical layout, with products available and easy for the customer to find. Decisions about how much space to devote to each product line and its location in the store play an important role in the pursuit of merchandising success. The aim of this chapter is to provide an insight into this process. 1.1 Space selling management: Space selling constraint applies to all retailers, but in non-store retailing the constraints are different. A mail order retailer, for example, has page space and the number of pages in a publication as constraining factors, whilst a TV shopping channel needs to break down the airtime to different products. However, internet retailing offers great opportunities for adding space without much additional resource input. The main constraint on the amount of space used in a virtual outlet is the customers attention span. In spite of this additional freedom, the objectives of space allocation are essentially the same no matter which retail format is used. The management of retail space is concerned with a number of key objectives. The first is to optimize both short-term and long term returns on the investment cost of retail pace. The second is to provide a logical, convenient and inspiring interface between the product range and the customer. This can be particularly important in a large store, where customers can quite easily become overwhelmed and lost. Another objective is to make sure that the right selection of products is available; that products fit into the retail space and that stock-outs are avoided. Choice for the customer is maximized when the best selection for them is put into the available space. Space allocation aim has an important role to play in communicating the retail brand, When ice is managed centrally it helps a chain of retail outlets to achieve visual consistency, so that customers arc reassured by the similarity of the store layout and shelf appearance. 1.2 The Space Management Process: A retailer goes through a number of stages when allocating space to products. These four stages will they used as a framework for the Inclusion of discussion topics within this chapter. Measuring Space Selling: Although space in a store outlet is three dimensional, retail space is often measured in square, rather than cubic units, Square units arc appropriate where, for example in fashion retailing, a variety of single tier fixtures stand on the shop Iloor (see FigureS. I). Many fixtures, however, arc multilevel and so more appropriate ways of measuring space to allocate might be on the basis of linear or cubic footage (see Figures 8.2 and 8.3). Measurements of space that are more specific to individual retailers might be useful, such as the number of pages to be published in a catalogue or the total number of fixtures available in an outlet. Space Productivity: The two principal measures of retail success arc sales and profits. Sales volume and profitability can also he measured in relation to the amount of space used to generate those levels of sales and profits. This can then be compared with the level of financial investment in that space. The resulting measures express the productivity of retail space. Sales (or profits) per square meter is a commonly used measure of retail space productivity, which is an important concept in the evaluation of retail product management performance. Dividing the space into selling areas: At this stage, space management is concerned with allocating space to different product areas, defined according to individual retail businesses, but usually on the basis of product (department or category. The amount of space will he determined to a greater extent on previous performance indicators, typically sales values. However, sonic products, because of their physical characteristics may need disproportionate amounts of space in relation to sales. In a department store, home furnishings may need a relatively large amount of space to generate a good level of sales because the products are bulky, a large variety of merchandise is needed for customers to choose from and a lot of display space is needed to do the product justice. On the other hand, jewellery is a high value product category that needs relatively small amounts of space for display and selling purposes. The stage a product category is at in its life cycle is likely to influence the space allocation at this level. If a category is growing, then more space should be allocated, whereas a declining category needs to have its space rationalizes. Measuring selling space using square metres Using linear measurement for space selling Using cubic measurement for space selling Typical â‚ ¬Ã‹Å"hotspots In a Space selling Particularly evident in department stores, where specialist products such as furniture and home entertainment, as well as hairdressing salons and customer service departments   located on basement or upper floors, Customer flow can also be encouraged by locating high demand items throughout the store layout, with plenty of impulse items located in between. Retailers need to find a balance between maximizing sales of high demand products, generating flow around slower selling products (which may have higher profit margins), and providing logic and convenience in the layout for the customer, Product adjacencies: A logical route through the different product categories or departments is part of a customer focused offer, and can encourage linked sales. For example, in a baby equipment retailer like Mother cares it makes sense for merchandise to be grouped into themes for space planning purposes. These product themes are then presented in a logical way to the customer as they move through the store. Products for immediate needs, such as feeding and general baby care come first, followed by bath time and clothes; and then on to the more expensive, one purchases in the travel and nursery departments. The barbecue season provides a good opportunity for retailers to generate interest and sell distinctive groups of complementary products. Some of these products are strictly seasonal: the barbecues themselves and the briquettes for example. However, other products can be given additional space allocations in the seasonal aisle as part of the â‚ ¬Ã‹Å"barbecue category. Firelighters, matches, marinades, sauces, disposable tableware and beer are products that are found around the supermarket throughout the year, but are given a boost In the barbecue season by being merchandised as complementary goods. It is estimated that guests take an average equivalent of eight drinks when they are Invited to a barbecue, and â‚ ¬Ã‹Å"studies (bulk packed small bottles of beer) are particularly popular for barbecues as they are easy to handle, â‚ ¬Ã‹Å"women friendly, and easily chilled. Whilst the majority of barbecue beer is bulk purchased In advance from supermarkets, and then chilled down at home, convenience store retailers are often used for guests to buy drinks en route, and so providing chilled beer becomes important for this type of retail format. Allocation space to individual product: Having made a plan for the layout of departments or categories within the retail outlet, the next stage is to make a decision about exactly how individual product lines should be displayed within the outlet, whether the product is going to sit on a fixture, or be represented by a photograph within a page spread. Various approaches to space allocation are discussed, for example by using sales or profits as a guideline, some practical challenges arc considered, and the relationship between category management and space allocation is explored in this section. Allocating space on the basis of sale: The guiding principle here is the more a product sells, the more space it should be given. Retaining a high stock service level will depend on retailers ensuring that they devote enough space to a high demand product, such as milk, to prevent replenishment of that item becoming inefficient and inconvenient to the customer. A fast selling item however may not be one that a retailer makes much profit on (again milk is a good example), and so they may decide to allocate more space to their profitable lines. In taking this approach, however, the retailer is likely to encounter the problem of not devoting enough space to fast moving lines, so a balance has to be achieved. Another decision that has to be made is which â‚ ¬Ã‹Å"sales figure should he used for the allocation exercise, Alternatives are historical sales figures (for that outlet); market share figures; or projected sales figures. Store A is a branch of clothing retailer XYZ in a medium sized town centre. Ten miles away there Is a regional shopping centre where branch B Is located and twelve miles In the opposite direction, branch store C Is located In the heart of a city centre shopping complex. The policy of retailer XYZ is to offer a returns policy In all of its stores for products bought in any outlet nationwide (including those purchased from its web site). Shoppers from the town where store A is located, often take shopping trips to the neighboring centres, where B and C are located, especially if they are wanting to make a major purchase such as a coat or a suit, and require a wide choice of retail stores to select from. Unfortunately for store A, any unwanted products usually end up being returned to the customers local store. This has the effect of distorting the sales figures for store A, upon which space allocation decisions are made. Unfortunately, the retailers information system does not recogniz e the difference between a returned garment from the original store and one returned from a different outlet. In order to counteract this problem, which can be quite widespread, a retailer would need to allocate space on the basis of estimated sales rather than historical sales. Space elasticity: Allocating space according to a measure of sales assumes that there a relationship between the amount of space and the rate of sales, this relationship is termed the space elasticity of a product and it refers to the extent to which the sales of a product will change in response to a changed. In the amount of space allocated to that product Research suggests that space elasticity not uniform amongst products, or across stores or departmental locations. Using profit measures as a basis for space allocation ill prevent a business manager from allocating large amounts of best quality retail space to unprofitable products. They could mean, however, that a retailer was allocating unnecessarily large amounts of space to products that would sell as well with a smaller space. Profitable lines may not in fact sell very quickly at all, and allocating extra facings or shelves of the product may have very little impact on the sales of the product. In this case the quality of the space becomes important, so the retailer can locate high profit items in locations around the stare that arc better selling. The relationship between the sales and generated by different products, and suggests how space and ranging decisions should be made accordingly. Allocating space according to sales, and in particular, product profitability, is working with the interests of the retailer, and not the customer in mind and therefore may suggest an illogical and prese ntation of products. Long term profitability depends on customer loyalty, which is dependent (among many other things) upon being satisfied with the presentation and assortment of products. Fine tuning the allocation of space within a retail outlet therefore requires extensive amounts of high quality data, together with a pragmatic and customer orientated managerial approach at store level. Productivity and efficiency and towards are visual display improvements. Once an optimum level of efficiency is achieved, space planners can move onto the objective of making their products and fixtures more attractive than their competitors. Some of the latest planning systems are able to simulate the entire store environment, so that the product manager can view an attractive plan in virtual reality and make any adjustments they fed are necessary. Recent space optimization technology applications offer the opportunity to create specific platform. Space Allocation and Category Management: Although the performance of individual product lines is Important to retailers in terms of the rate of sales which influences availability and the levels of contribution to turnover and profitability, the focus of performance In many retail organizations is at product category, rather than individual SKU level. A retailer is more interested in overall levels of sales and profits generated by their product range, rather than the sales of a single line that might be of interest to its manufacturer. The product category has emerged as a manageable classification for most aspects of product management, and certainly applies in the case of space management. In fact, many would argue that space planning and allocation and the systems that drive the process can only be properly implemented in tandem with a category management approach. Category management seeks to optimize the depth and variety of a product assortment within a specified amount of retail space and to generate maximum profitability by seeking efficiency in the operations that support the depth and variety. This includes replenishing to guarantee availability and adding new products and running promotions to generate customer interest and increase short term sales of particular products, without harming the overall profitability of the category. Space allocation systems allow (Inc tuning of a category assortment, provide the means by which product and category performance can be monitored and analyzed. and by using the programme output the plans can he easily communicated and successfully implemented within the various retail out lets. In some categories key brands are dominant, in which case their presence needs to have immediate impact within the space allocation plan. Other categories are very competitive, in which case low price, budget own brand and promotional products strongly on the promotional. Many businesses use the principle that shoppers will a category from bottom to top, and left to right, and so well-known brands arc placed on middle and lower shelves on the left of the category space in order to provide strong cues to the customer. Premium products meanwhile are placed on high level shelves, selecting their high quality positioning, and the fact that the customer for premium products will seek out the better quality product within the category. In some categories the customer decision-making processes are quite unique and nerd to he fully reflected within space allocation plans. For example, the decision sequence for wine is generally as follows: Colour Country of origin Price Level - Brand Whereas the decision sequence for yoghurt might be: Natural or flavored type (low fat, standard or luxury) - Price Level Brand Name These decision processes should determine how products arc displayed within the category space. In certain modes, if the product is maintained in the offer, long-term customer satisfaction will be retained In spite of the Individual poor product performance. Therefore it is the stores personality traits that determine the core product ranges, and not the size; the size of the outlet determines the width and depth of the selling type that would appeal to the local customers, Stores are empowered with the merchandise that allows them to drive local market opportunities and local suppliers can also be involved in the process of providing tailored products for individual store needs, As retailers offer more formats from which customers may choose to shop, format preferences and product preferences can be matched, For example, Tesco found that its online shoppers tended to from more affluent backgrounds, and so the on-line product offer is tailored accordingly, with a large range of wines and few value lines, For many small retailers the cost of a computerized space planning is prohibitive, and so many rely on basic sales and profit margin analysis combined with trial and error in space allocation decision making. 1.3 Summary: A great deal of space selling is carried out in order to achieve relatively short-term retail objectives, such as maximizing the benefits of a product or departmental promotion, meeting seasonal sales figures, or improving branch profitability. However, the long term strategic objectives of the retailer provide the framework within which these decisions are taken. Space allocations must be in line with the overall positioning strategy of the retailer; the variety and depth of assortment and the stock availability service level should not be compromised by the need for short-term productivity gains. In addition, the arrangement of products around the store needs to be considered in the light of the contribution that product items, brands and categories make to the positioning statement, it may be necessary to over-represent new products or to allocate extra space to growing or seasonal categories in order to reinforce an innovative product positioning strategy. The local customer prof ile may also lead to exceptional space allocations in an effort to meet individuals requirements more closely. However, the retailers space is the extent of its empire, and every inch of that space must be used to its maximum effect even if, as we shall see in the next two chapters, some space is designed to he devoid of products. The measurement of that effect, however, must be appropriate in terms of the overall aims for that space. Chapter 2: Literature Review Space Selling: Space selling refers to space available for advertising in different media. The advertising media available are print, electronic outdoor. The space available and intend for advertising in different media. Decision about how much space to devote to each product line and its location plays an important role in the pursuit of merchandising success. The aim of this thesis is to have an insight into this process. First will have to understand that the services of every publication/channel, costs of space selling. The ads featured in it. And a space seller to sell that advertising space/time to potential advertisers. 2.1 UCPL acquires marketing and space-selling rights for Lemon TV and Jhankar TV: K Sera Seras recently launched free-to-air channels music channel Lemon TV, and Hindi movie channel Jhankar TV have appointed Universal Communication Pvt. Ltd (UCPL) for their marketing and space-selling rights. UCPL is a player in the space of airtime selling and marketing of serials, television programmes and feature films for various television networks in India. Jhankar TV will particularly target the Hindi speaking audience. This is a channel that would reach to the audience of cable and satellite in UP, Bihar, MP and Rajasthan. On the other hand, for Lemon TV, they are planning to have different kinds of event and programmes like Lemon party. This will bring in more interactivity too with the relevant TG. When asked about the marketing challenges for these new channels, Every new channel in India right now faces the challenges of clutter and telling the advertiser what difference does this channel bring to the table, and what is the value addition. These channels are also in the same situation and we are confident about overcoming these challenges. UCPL is associated with media and advertising agencies like Mindshare, Mediaedge:cia, Madison, McCann Erickson, Lintas, etc., and with clients like Hindustan Unilever, Procter Gamble, and Godrej, among others. As a company, UCPL has now diversified into full-fledged events and brand promotions, striving to create and mange innovative concepts, thus offering their client complete 360-degree solutions. 2.2 Using the blogging concept to sell wikis: If a person understands what a blog is, the wiki may be compared and contrasted to a blog. A blog enables a single person to get a message out. A wiki enables a group of persons to assemble a body of knowledge. A wiki can be presented as a blog with one major post (the purpose, topic, idea of the wiki) that others can build knowledge around, without the initiating post getting buried in archives as new posts arrive and are displayed in reverse chronological order. A wiki may be sold as a horizontal blog platform. Blogs are vertical, recent updates on top, all others shoved down into oblivion, with only tags, categorical sidebar listings, or site search to dredge them up again. But a wiki distributes all the information in a more horizontal, flat, single surface that stretches through pages spread out, not sedimented. The wiki may be sold as a web site set up for idea construction; it is team-architected rather than single-authored. Blogs tend to be univocal and identifiable; one known person expounding a position, with audience members invited to comment on the sermonizing, but not really authorized to begin their own topic threads. Wikis are multimodal and transiently anonymous, many unknown people working together. A wiki, thus is like a super-democratized blog. A blog where the walls between bloggers are audience is dissolved. The audience members become the contributing authors and the originating authors become the audience, and vice vers a. 2.3 Modern Trends in Working Styles: Another interesting way of presenting wikis has to do with the fact that they allow for easy remote working. One of the main advantages a wiki provides is the fact that it is available from any internet-connected web browser, at any time. Information can be worked on efficiently in an asynchronous manner. In this regard, wikis solve tricky coordination problems. Whats more, a wiki provides a virtual space where all relevant business information can be stored. Hence people working from different places, at different times of the day can still end up with a coherent document. A wiki is more efficient than e-mail for the resulting document can almost be exploited immediately and its last version is always on top (which is quite useful when working with more then one person). 2.4 The Advantages of Asynchronous Communication: Wiki content growth and increasing value in an organization by facilitating asynchronous communication which is often more convenient than other forms of collaboration that require face time or same time. On the other extreme, making large batches of content (Power Point, White Papers) are inefficient simply because they require the author to provide context and content, some of which may be error laden or out-of-date. Wikis allow smaller batches of contribution to appear at any time, thus relieving two bottlenecks to collaboration. Add to this the fact that they are completely auditable for contribution, and the need for creating credit concurrently is removed. 2.5 ROI on social software: Being able to make a business case will be very important to all convince for every enterprises and after than to make a start on adopting social software. Charlene Li has a contribution about ROI on blogging. But Return on investment has to be calculated for all sorts of social software. Then again, ROI is becoming increasingly irrelevant when online collaboration tools and social media platforms are available for free, or at extremely low cost. Many companies find they can get along just fine with the free versions of blogs (lBlogger), podcasting (Odeo), video uploading and player embeds (YouTube), and wikis (Socialtext). ROT (return on time) is the far more challenging aspect of social software. It takes a significant investment in time to become known in the blogosphere, for example. Bloggers must spend large amounts of time in researching topics, writing posts, linking to other Blogs, interacting with comment posters, reading other Blogs, posting comments at other Blogs, producing multimedia content, emailing other bloggers, and adding features and functionalities to a blog. All this in addition to remaining informed about ones industry or field of study. Warning top management about falling behind in competitive technology should be sufficient to begin a case for online collaboration tools. Explaining that the trends are massively aligned, user-generated content, customer co-creation of product, corporate contributions to innovation, and universal content utopia, advocates of social software and user media can point to great examples of Peer Pioneers companies leading the way: PG, IBM/Linux, Second Life, Digg, Jigsaw, YouTube, and InnoCentive. 2.6 Successful Strategies for Selling Ad Space on Low-Traffic Websites: Upon first thinking about it, the idea of selling advertising on a website or blog with limited traffic seems a bit daft. After all, arent most advertisers interested in putting their product in front of the highest number of eyeballs possible? Approaching them with piddly visitor numbers seems like a surefire way to end up in the deleted folder. But though it may feel like putting the cart before the horse, there are many good reasons and ways to sell ad space on low-traffic websites. What you need to always keep in mind is that, while advertisers are drawn to high traffic numbers, they desire something else even more: high conversion rates. There are plenty of success stories of websites that have limited traffic but sell a ton of advertising. These websites succeed because they do one thing well: they deliver the right type of customer to the right type of business. Space selling concept: * Take a close look at your website Whether they sell landscape or skyscraper ads, text ads, video or any other format, they have to offer something of value before you can start to sell advertising space. They know this sound obvious, but it always surprises them how many publishers and online media owners come up with a niche product that nobody wants to buy advertising space in! If they are going to make a fortune in selling subscriptions or other membership related offerings, then fine but in most cases, forget about their hobby or leisure interest, unless it is unique and offers a great angle. Do make sure their product is going to be attractive to a large enough audience before they attempt to sell advertising and if they have a fair bit of competition, make sure that they have some unique selling points and formats. As they move into Web 2.0 the requirements from a lot of advertisers will change. If they can offer a new format or idea and take the hard work out of it for th e advertiser, they are onto a winner. If they dont, theyll lose out to their rivals. * Choosing ad formats that will sell Not all ad formats sell well on ALL websites. Put another way, some ads work better on consumer websites than they do on business sites and visa versa. The trick is to test their ads with different messages, fonts, colours and designs. This research will be well worth it in the end and can make the difference between making a decent revenue stream and making a substantial one. One of the biggest things to bear in mind is where the advertising should be placed. If they sell products on their site, there is very little point displaying adverts, which could detract potential customers away from their own sales message. So, the first thing they need to do is highlight the sections and pages where they are happy to accept advertising. When they have done that, they can then take a look at design and placement. Always think of the customer when you think about designs, placements and tracking. Make it simple for advertisers to find and relate to the f ormats, as they will have to justify the ad spend to their bosses. * Reporting and statistics This is a vital part of their business! Remember, communication is the key to long-term success. If they dont have a good reporting and stats package in place, then they will find it difficult to show their customers what they are/could be getting from their services. This can take a bit of time to set up, but it really is worth the time and money they put into it. Once in place, it can be automated to match their business model and to provide an essential package for their existing and potential customers. Remember out of sight, out of mind leave it to their competitors to make this mistake! * What are their competitors doing well? Even if they are offering a good service, they bet there is something they can learn from their competition. Some media companies do have the luxury of having someone w